Case StudyMotorcycle Dealership

A local motorcycle dealership decided to promote their business in a new and exciting way by having their Business Cards augmented.  On one side of the augmented Business Card were links to enable the viewer to email directly, ring the store, follow and like them on Facebook, visit their website and also book a test drive.  On the reverse the viewer could view the latest newsletter, see up-to-date special offers and get a Google Map link to take them to site. It also had a 10 page photograph album of their latest motorbikes.  In addition, by selecting the picture you liked it then took you to a detailed specification page for that particular bike. 

Our customers can now have an augmented product experience which allows them to innovatively access digital resource, which includes technical specs, special offers, up-to-date news and photo albums. There is even an interactive map to ensure they don't get lost when trying to find us!

Try for yourself!

The image to the left is the original printed item. The 2nd image shows what you will see if you scan the original image with the Layar app. The 3rd image shows a link button we have chosen for this demonstration. The 4th image shows what you would see if you had clicked on the button.

(click each picture to enlarge)

      CHOOSE CARD           SCAN WITH LAYAR APP            SELECT LINK                          VIEW LINK